On the other hand, on-page focuses more on optimizing your website’s elements such as content, meta tags, headers, and internal links to improve your website’s search engine rankings as well as the user experience. Off-page, on the other hand, involves various activities outside your website such as backlink building, social media marketing, and online reputation management to help increase your website’s authority and more visibility. In summary, an on-page expert will ensure your website is search-engine friendly while an expert in off-page is meant to help promote your website’s-authority using the available external sources. When you hire a freelance digital marketer or a digital-marketing-strategist, service Expert can rely on both on-page and off-pages strategies. A SEO expert in Kerala can as well and build their implementation and delivery on these strategies and rank your website beyond your competition